Koova is built on over 30 years of bicycle manufacturing experience. Founded by XuPing Fan, who has worked in the industry since 1994, we make components with a focus on reliability, precision, and ride quality.
Since launching our first full-bearing pedals in 2011, we’ve continued to develop and refine our hub systems. Today’s 75T ratchet system reflects years of testing, engineering, and rider feedback.
Our Thinking
At Koova, we care less about exaggerated numbers and more about how a bike actually feels on the trail.
Fast engagement should feel natural.
Durability should bring confidence.
A hub should stay reliable ride after ride, not only look good on paper.
That is why we continue focusing on practical refinement — improving details that riders can genuinely feel, while avoiding unnecessary complexity.
We see ourselves as part of the riding community, not separate from it. Every product we make is built with the mindset of supporting riders who simply want dependable components they can trust every day.
What We Believe
Good components are not made to impress for a moment.
They are made to keep working quietly through years of riding.
That belief continues to guide how we design, test, and build every Koova product today.